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We get it. Pitching is hard. However, some of us get so worked up about selling their company that we forget the very essential elements to successful pitching, such as knowing your audience! Below are a few unbreakable rules when it comes to pitching.
Know your audience. At networking events, there are usually a number of investors, employees, competitors and advisors. Know who you are pitching and tailor your pitch specifically to your listeners. Trying to pitch each one with the same story can become incredibly long-winded, which brings us to our next point.
Keep it short. Never underestimate the simplicity of the elevator pitch. Stick to less than 90 seconds. By doing this, you lessen the risk of rattling off irrelevant details that are bound to put your audience to sleep! But you know what is likely to sustain their interest? A good story.
Tell a story. Sharing your company story shows that you are personally connected to the problem you are looking to solve. Not only does it show a personal connection but it also demonstrates that you are the right person for the job.
Are there other rules that you pitch by? Or even better, are there rules that you refrain from?
-Nikki Griggs, Business and Marketing Associate, Tech-Rx